The Sound of Connection
FlowWelcome to Made by Flow, a new series highlighting the creators, makers, and talent who work here at Flow. A celebration of the humans behind the brand.
Flow is a frequency. One anybody can tap into.
At Flow, connection is at the heart of what we do. In more ways than one. Meet Kuani and Kelsey, the humans behind Flow's music program, who bring people together over the love of music. From ukulele classes, to farmers market performances, to kids classes, music has the power to bring people together. We joined the music circle with Kuani and Kelsey to explore how music can create community that lasts.
What's the most rewarding thing about seeing people come together through music?
Kuani: The most rewarding thing for me is watching everyone tune in — growing more confident, present, and joyful as each note resonates within their soul. Music allows us to move beyond words, establishing a shared voice in service of something greater than ourselves. Once that happens, I often witness honest conversations emerge and genuine connections take root, sparked by vulnerability, trust, and the courage to be seen.
Kelsey: For me it’s the best reminder of our shared humanity. Music is the universal language and it unites us in a very special way, reminding us that we are not alone, that we are capable of transcending our differences. If we can all sing a song, then we can all get along.
Top three favorite artists right now?
Kesley: It changes daily, but right now they're Dora Jar, Japanese Breakfast, and Hudson Freeman.
Kuani: Bill Evans, Oscar Jerome, and photographer Sergio Larrain.
What about music gives it the power to unite people?
Kuani: Music brings people together. The grooves, the frequencies, and the messages invite us to feel more and think less. Music allows us to become one, and through that sense of oneness, we create connection, inspire understanding, and ultimately change the world.
Kelsey: Music unites us because it is IN us! Phylicia Rashad once said, “Before a child talks, they sing. As soon as they stand, they dance.” Humans are musical creatures.
Best concert you've ever been to and why — set the scene for us.
Kelsey: Too many to rank! One that sticks out is going to see Coldplay during their Viva La Vida tour. I was 19, and my boyfriend at the time surprised me with a train ticket to go from Boston to New York for the show. Watching my favorite band play one of their best albums was unforgettable. As life would have it, years later, I became a New Yorker and had the privilege and honor of meeting Chris Martin there! Music is magic.
Kuani: Two performances continue to echo through my life as an artist: Björk in Buenos Aires during Volta and Bob Dylan at the Beacon Theatre. In those moments, I witnessed two masters speaking entirely in their own language. Neither performance sought approval; both were acts of deep artistic honesty. What stayed with me was the care they brought to every note, every silence, every gesture — an unwavering devotion to the sacred exchange between artist, song, and audience. They reminded me that the most powerful art emerges when we fully embody who we are and offer that truth generously to the world.
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